Metacard, the first NFC technology business card store, desired an effective SEO strategy to improve the likelihood of appearing in search results.
Challenge
Our client, an eCommerce platform, struggled with attracting new organic traffic despite previous SEO efforts. Their primary goal was to achieve higher rankings for highly competitive keywords in their niche, particularly aiming for top 5 positions in Google search results. The client wanted to significantly increase their online visibility and outperform their competitors in search engine rankings.
Solution
We implemented a comprehensive SEO strategy, focusing on on-page optimization, technical improvements, and content marketing to secure top positions for the client’s most important keywords. Key actions included:
- Keyword Strategy: Conducted extensive research to identify high-value, competitive keywords with strong search intent, focusing on terms that directly aligned with the client’s offerings.
- On-Page SEO: We optimized existing content and created new, high-quality, keyword-rich pages to target specific search queries. This included refining meta titles, descriptions, headers, and image alt texts.
- Content Creation: Developed a content calendar with engaging blog posts, guides, and landing pages optimized for the main keywords. The content strategy was built to answer key user questions and establish the client as an authority in their industry.
- Technical SEO: Improved site performance by optimizing speed, enhancing mobile responsiveness, and addressing technical SEO issues like broken links, crawl errors, and XML sitemap updates.
- Internal Linking: Created a strategic internal linking structure to spread link equity across the site, boosting the rankings of target pages.
- Link Building: We executed an outreach campaign to secure high-authority backlinks from relevant industry websites, boosting the domain’s credibility.
Results
Our focused efforts helped the client achieve their key SEO objectives within a few months:
- Top 5 Rankings for Main Keywords: We successfully moved the client’s primary keywords into the top 5 positions on Google, driving significantly more organic traffic to the website.
- 20% Increase in Organic Traffic: The improved search rankings resulted in a 20% boost in organic traffic, with more first-time visitors discovering the site.
- Higher Domain Authority: The link-building campaign increased the website’s domain authority, further solidifying its position in search rankings.
- Enhanced Engagement: User engagement improved through well-optimized and relevant content, leading to higher dwell times and reduced bounce rates.
This SEO strategy led to the client dominating their target keyword rankings, bringing in new, high-quality organic traffic and positioning them as a leader in their niche.
Top 5 in SERP
20% Traffic Increase
230% ROI
From The Client
Working with this SEO team has been a game-changer for our business. We were stuck in the middle of the pack for our main keywords, but within just a few months, they helped us break into the top 5 for the most competitive terms in our industry. The increase in organic traffic has been incredible, and we've seen a surge in new customers as a result. The team is knowledgeable, responsive, and truly invested in our success. Their technical expertise, along with a solid content strategy, delivered everything they promised and more. Highly recommend them if you want to dominate your niche!